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Bigger Bolder Baking, Trusted by 8 Million Bold Bakers

Confident Baking From An Irish-Trained Chef.

Gemma Stafford trained at Ballymaloe, the home of modern Irish cooking. Over 11 years, 800+ episodes, two cookbooks, and a 24/7 network later, she is teaching the world to bake without the fear of the sunken cake, the gummy loaf, or the recipe that lied.

2.7M+YouTube Subscribers
8MBold Baker Community
500M+Video Views
1,400+Trusted Recipes
Gemma Stafford, founder of Bigger Bolder Baking
As seen on
Imagine

The Morning The Loaf Finally Works.

You pull a warm loaf of Irish brown bread from the oven, the kitchen smells like your grandmother's house, and the crumb looks exactly like the photo. Not dense. Not gummy. Not sinking in the middle. Your neighbor knocks on the door because she can smell it from her kitchen. You cut a slice, spread it thick with butter, and for the first time in years you do not feel like baking is a coin flip.

Gemma Stafford in the Bigger Bolder Baking kitchen
A home baker working through a recipe
Why Home Baking Feels Like A Coin Flip

You Follow The Recipe. The Bread Still Sinks.

You did everything the recipe said. You weighed the flour. You let the milk come to room temperature. You tapped the loaf and heard the hollow sound. And when you sliced it open, the middle was still wet. Mita wrote that in a comment on the Irish Brown Bread page. So did Melanie. So did Gurdish. One hundred and forty-nine comments on one bread recipe, and the same questions keep coming back.

Most recipe blogs answer those questions in the comments, one reply at a time. Bigger Bolder Baking was built the other way around. The troubleshooting is baked into the lesson, the video shows the consistency you are looking for, and Gemma's Pro Chef Tips close the gaps before you hit them. That is what 20 years of professional kitchen work and a Ballymaloe diploma buy you.

Gemma Stafford, Bigger Bolder Baking founder
Your Chef

Gemma Stafford

Irish-born professional chef. Ballymaloe-trained. Bestselling cookbook author. Creator of the Bold Baking Network.

Gemma trained at the Ballymaloe Cookery School in Ireland under Darina Allen and Rachel Allen, two of the most respected names in Irish cooking. She spent years in professional kitchens around the world, ran her own catering business, and then started Bigger Bolder Baking 11 years ago to teach home bakers the techniques she had spent two decades building.

Since then she has written two bestselling cookbooks, filmed 800+ episodes of her YouTube show, judged on Netflix, Food Network, and Hulu, and co-founded the world's first 24/7 baking network with her husband Kevin Kurtz through a Future Today partnership. She still answers comments on her own recipe pages.

Ballymaloe Cookery School Nailed It! (Netflix) Best Baker in America (Food Network) Baker's Dozen (Hulu) Forbes Feature Spotlight Award, Taste Awards
What Bigger Bolder Baking Actually Is

Not A Blog. A Baking Network.

Bigger Bolder Baking is a full baking network built across every screen you own. The website holds 1,400+ trusted recipes with step photos, troubleshooting, and Pro Chef Tips. The YouTube channel runs 800+ full-length episodes. The Bold Baking Network streams 24/7 on Roku, Fire TV, and Apple TV. The Knead To Know podcast runs on Apple, Spotify, and YouTube. All of it is free, all of it is Gemma.

Join the 8-million-strong Bold Baker community and you will never have to search for a recipe you can trust again.

1,400+Trusted recipes with step photos
800+YouTube episodes, 10+ years
24/7Bold Baking Network on Roku, Fire TV, Apple TV
2Bestselling cookbooks
Bigger Bolder Baking Every Day cookbook
Inside The Bold Baker World

Six Places To Bake With Gemma.

Every piece of the Bigger Bolder Baking network does one job well. Pick the format that fits your kitchen and your schedule, and the rest is there when you want it.

01 / SIGNATURE RECIPES

Irish Brown Bread, Soda Bread, Best-Ever Scones

The recipes Gemma is known for, starting with the 5-Minute Irish Brown Bread that regulars bake twice a week. Each page includes a full tutorial video, step photos, Pro Chef Tips, troubleshooting, substitutions, and the reader comments that show you are not alone in the kitchen.

Authentic Irish Brown Bread
02 / BOLD BAKING BASICS

Homemade Butter, Sour Cream, Creme Anglaise

The building blocks most home bakers never think to make. Gemma shows you how to turn heavy cream into butter in three minutes, how to make sour cream with three ingredients and a jar, and how to finally get silky creme anglaise without scrambling the yolks.

Homemade microwave lemon curd
03 / MUG MEALS & MICROWAVE BAKES

Chocolate Cake In Two Minutes, Real Dinner In A Mug

The viral library that put Bigger Bolder Baking on the map. 80+ microwave mug recipes, from chocolate cake to banana cake bowl to weeknight mug meals for one. Built for small kitchens, dorm rooms, and anyone who wants cake in two minutes and has no oven time to spare.

Microwave chocolate cake
04 / REAL IRISH BAKING

Every Recipe Your Grandmother Would Recognize

Welsh Cakes, Best-Ever Irish Scones, Bread Butter Pudding with Whiskey Sauce, Irish Soda Bread, Traditional Scottish Shortbread. The Ballymaloe-trained Irish baking vertical nobody else in the space can claim, kept close to the source, made accessible to a US kitchen.

Best-Ever Irish Scones
05 / BOLD BAKING NETWORK

The First 24/7 Baking Channel, On Every Streaming Device

Launched in February 2025 with Future Today, the Bold Baking Network is the world's first dedicated 24/7 baking FAST channel. Over 1,000 hours of content, 40 million fans across contributing creators. Streams on Roku, Amazon Fire TV, and Apple TV. Free, ad-supported, always on.

Gemma's Mug Meals on Bold Baking Network
06 / KNEAD TO KNOW PODCAST

Three Seasons Of Conversations About Baking

The podcast that sits next to the YouTube show. Interviews with chefs, Q&A with the Bold Baker community, and the stories behind the recipes Gemma is best known for. On Apple Podcasts, Spotify, and YouTube. Perfect for the drive, the walk, or the hour your hands are busy in the kitchen.

Seasonal recipes on Knead To Know
Join The Newsletter, Free

Three Free Gifts For Bold Bakers Who Are Ready.

Sign up for the Bigger Bolder Baking newsletter and get three printable tools designed to save the bake, plan the year, and answer the questions your recipe page is already getting.

These are just example free bonuses meant to increase conversion rates on your main offer. This has been the difference between getting a 1x breakeven for my clients and getting a 4x return.

The Irish Brown Bread Troubleshooting Card

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Free Bonus

The Irish Brown Bread Troubleshooting Card

A two-card printable set built from the 149 comments on the Irish Brown Bread page. Card one is the full 5-Minute recipe with Gemma's Pro Chef Tips inline. Card two diagnoses the four things that go wrong the most: gummy center, over-risen loaf, crust too hard, batter too wet. Each failure names the cause and the fix.

Printable PDF, wallet-card plus full-page, designed to live on the fridge
The Bake Rescue Handbook

This doesn't exist yet. Vincent will build all of these for you. Scroll down to learn more.

Free Bonus

The Bake Rescue Handbook

24 pages of ingredient-saving moves for 14 common disasters. Overbaked cakes, sunken sponges, gummy cookies, cracked cheesecakes, broken ganache, split buttercream, dry banana bread. Each rescue has one Gemma tip, a step photo, and a reason you still eat what you baked.

24-page printable digital guide, PDF
The Bold Baker's Year Seasonal Calendar

This doesn't exist yet. Vincent will build all of these for you. Scroll down to learn more.

Free Bonus

The Bold Baker's Year

A printable 12-month seasonal calendar with 36 Bigger Bolder Baking recipes, three per month, paired to the weather, holidays, and produce that make them make sense. January scones. March soda bread. June cobbler. November pumpkin pie. December Christmas pudding. Every month links to the full recipe.

Printable wall calendar PDF, plus desk flip-book version

That was a redesign of your homepage based on another page I made that generates $4 for every dollar spent.

Here's who built it, and why.

Vincent Nguyen, Growth Ninja

Vincent Nguyen, Growth Ninja

Full-Service Paid Growth for Founder-Led Brands

I run Facebook and Instagram ads for founder-led education businesses.

My clients are people like you: creators and educators who have built real audiences through years of hard work, great content, and word of mouth. They come to me when they are ready to pour fuel on what is already working.

I'm selective. The business has to genuinely help people, the customers have to love it, and I have to feel proud if someone found out I was behind the ads. Bigger Bolder Baking checks every box.

Since January 2026

Not hypothetical. Not from three years ago. These happened in the last few months.

New York Times Bestseller.

Got a client onto the New York Times bestseller list. He had been chasing that goal on his own for over a decade. I built the campaign that finally got him there.

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$1M in 11 days dashboard

Sold Out a Live Event, Pro Bono.

Ran a volunteer campaign for a live event. Sold out every seat at 3x ROAS. I did it for free because I believed in the event.

Live event sold out

Created My Own Offer From Scratch.

Launched ads in beginning of March 2026 and already grossed $26K in the last 30 days.

Own offer grossed $26K in 30 days
11+ Years Running Ads Full-time, not a side gig
5+ yrs Avg. Client Retention Longest partnership: 2017. People stay because the math works.
How I Work

100% Performance-Based. Since January 2015.

I don't charge if it's not profitable. That's not a tagline. It's been the deal for over eleven years.

"You Cover the Ad Spend. I Earn My Keep."

I take a percentage of the growth I bring in, only after the math works. After ad spend. After your expenses. After my fee. If it's not profitable after everything is accounted for, where you make more than I do, I don't charge. That's why I only take on clients I'm confident I can deliver for. I never spend just to spend.

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Facebook ads management is the core, but I also build the landing pages, create the ad visuals, and develop new bonuses designed to lift conversion rates on both the ads and the offer. Everything on this pitch page, the design, the copy, the bonus kit, is the kind of work I do for every client.

"You Keep Everything. No Strings."

Every page, bonus, and creative asset I build is yours. Use it for organic traffic, email campaigns, wherever. No exclusivity clauses, no extra percentages. If something I made helps your audience through a channel I'm not running, that's a win.

Sample Creative

This Is What Your Ads Would Look Like

This is one concept from a set of five. Open meta-ads.html to see the full campaign.

BBB
Bigger Bolder Baking
Sponsored
You follow the recipe. The bread still sinks. The middle comes out wet, the crust comes out too hard, or the dough spreads like soup. And the comments under the recipe are 149 people asking the same questions back at the author. Bigger Bolder Baking is written the other way around. Gemma Stafford trained at Ballymaloe in Ireland, ran professional kitchens for 20 years, and teaches the troubleshooting INSIDE the recipe, not after it fails. Join 8 million Bold Bakers. Newsletter is free, and the first thing that hits your inbox is the Irish Brown Bread Troubleshooting Card, built off those 149 comments.
Irish heritage baking
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2.7M YouTube subs. 500M+ views. 1,400+ trusted recipes.
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This is one concept. I have four more in the full campaign deliverable.

Let's Talk About Growing Bigger Bolder Baking

No pitch decks. No high-pressure calls.

Email Vincent vincent@growthninja.com